I’m a streetwear designer and creative director focused on building visual identities that are raw, narrative-driven, and rooted in subculture. My background spans Amman, Jordan and Vancouver, Canada —two very different cities that shaped how I see contrast, chaos, and visual storytelling.
I got into design through the city itself—watching how people wore their beliefs, moods, and rebellion on their clothes more than in their words. That idea stuck with me: clothing as signal, not decoration.
My work blends archival imagery, vintage print aesthetics, and protest visuals into graphics that challenge nostalgia, not just imitate it. It stands against creative amnesia—the idea that art should be polished, forgettable, and trend-safe.
I’ve worked with many mid-sized brands to reshape how they express themselves visually—building looks that hit harder and say more. No hype tactics. No algorithm-chasing. Just honest design for people who still care about message over mass.
You won’t find my work in every store, and that’s intentional.
